The 3 key skills to own your time and money

We are all fighting to gain more control of our time.

We stop doing the things we enjoy. We lose more time to our careers as we promote and become more senior.

Most of us choose this becasue it offers a semi-comfortable and familiar life. But day after day we think about the life of our dreams and how we can get there. Most people give up thinking it's impossible.

People do this for 40+ years and then look back to see a life they don't like or recognize.

"I wish I spent more time with my family and friends"

"I wish i had more time to focus on my health"

"I wish I traveled more while younger"

"I wish"

It doesn't mean that we never think about it. I'm 28 right now and only starting to think about what I want vs. what the world wants from me.

I'm here to tell you that it's possible and you can get there. You can earn more while working less.

I know this because many others are already doing it. All you need is a little guidance and push in the right direction.

The goal of this letter is to give you that direction. Also to cut out wasted time learning skills that won't get you where you want to go. These skills are in demand right now. They can give you freedom over your time and an unlimited earning potential to live the life of your dreams.

1. Copywriting

Copywriting is a type of persuauive writing thats goal is to make you take action, buy a product, or buy a service.

You see this everyday and everywhere:

• Advertisement

• Email Marketing

• Social Media Posts

• Product Sales Pages

• Website Landing Pages

You know what it is but how do people make money using it?

Ghostwriting

Ghostwriting is when a writer creates content like social media posts, articles, and speeches for someone else.

The reason it's called ghostwriting is because the writer remains ananoymous and paid for their work with no recognition.

How is it monetized?

• A client hires a ghostwriter to produce content for them or searches for one.

• The ghostwriter will charge a fee (a one time charge or certain percentage) depending on the type of work being done.

• The ghostwriter will agree to remain confidential and never claim ownership of the work.

As you build your portfolio, and the work is good, you can start to charge more and reach out to higher status clients.

You can create a reliable income by doing ongoing work for your clients.

That's pretty much the basics of how Ghostwriting works.

If you're interested:

• Find ghostwriting groups on social media

• Sign up for reputable ghostwriting courses

• Study the fundamentals on youtube

2. Marketing

Now marketing is a much broader skill.

Marketing is any actions taken to:

• Increase your sells

• Establish loyalty for your brand

• Attract an audience to your products or services

• Create content that demonstartes your products value

This skill gives you a large picture of what it takes to get someone from aware of your product to purchasing it.

You can use this skill for any product or service, but the best options to maximize control of your time are:

Digital Products and Courses

Digitial products are items you sell online:

• E-books

• Templates

• Music

• Software

Online Courses are educational material. These can be video tutorials or e-learning modules that cover whatever topic you choose to teach. The main thing is you are hosting them online..

How do you earn an income from it?

1. You need to first create a digital product or online course.

2. Then earn income from each sale of that product or course.

This is great because after you create it and start selling, you can pretty much be hands-off.

Doing this will give you the most control of your time. Your main job will be to drive traffic to your digital products and courses using:

• Social Media

• Email Lists

• Websites

3. Sales

Sales is an easy concept to understand but tough to master.

Sales refer to any act of selling a product or service to a customer.

Simple enough, but not really. The power of this skill comes from your ability to persuade.

You are learning to convince another person to give you money for whatever it is you're selling. Developing persuasion is the true power from this skill. Mastering sales is how you unlock the potential to earn as much as you want.

You can practice and monetize this skill using the following strategy:

Sales Funnels

A sales funnel is a strategy that guides people from awarness of your product to purchasing.

You can earn using this strategy by:

• Attracting leads (potential customers) through social media, ads, and content marketing

• Nurture leads you have with free resources

• Offer your product or service throught the process to encourage a buy

That's the basics of the strategy. I encourage you to research the details of this model to increase your chances of making a sale.

Like digital products, it's very hands-off once you have it up and running. This gives you the most flexibility with your time and greater ability to increase your earnings.

As you can see, some of these skills and business models overlap. That's because you will eventually need to learn them all to grow your business.

The point here is to pick one now, outline a project, and start. Get obsesed over learning that skill for at least a month and work towards your project.

As you progress you will start to use the other skills, and that's a good thing.

With time, you will have the top 3 skills that will free your time and unlock your earning potential.

Thank you for reading.

- Juan